Plano de negócio para a Associação Infocentro e Cultura Digital de Catalão – GO
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Data
2016-10-25
Autores
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Editor
Universidade Federal de Goiás
Resumo
Social organizations over the years have contributed to soften the social problems in
which the state alone is not able to solve them. But in order for them to work and
effectively promote changes in the lives of those most in need, it is necessary to seek the
resources and manage them in the best possible way. For this, the use of management
tools can contribute to the administration of these organizations to overcome the
challenges that require more and more professionalization. In this way, the objective of
the work was to carry out a case study to verify if the business plan can help the
management of a social organization in order to guarantee its sustainability. For that, the
Infocenter and Digital Culture of Catalão Association (ASSINCAT) was selected,
which through public policy obtained the financial resources and implemented an
infocenter to promote digital inclusion in the community. According to this study,
ASSINCAT is an organization whose strengths are highly qualified people, the
partnership of UFG-RC, a vast field to act, but that depends on the public policies for its
operation. It offers basic computer courses aiming at the qualification of labor for the
labor market, arousing the interest of children, young and old to know and interact with
the digital world in which many are excluded. By 2016, there were 58 courses taught
and 178 students graduating. A study on the organization was elaborated regarding its
operation through consultation of the documents and records of ASSINCAT. Two
questionnaires were also developed and applied, one for the students and another for the
teachers to know the profile, the use of the technologies and the perception of the
physical, digital, human and social resources of ASSINCAT. A total of 44 completed
forms were obtained from the students and 14 from the teachers, from which the results
contributed to the preparation of the business plan. The results demonstrated students'
satisfaction in having learned how to handle the computer and perform activities they
once did not. It was also possible to verify the teachers' satisfaction of having
contributed to the evolution of their students. Through the proposed business plan it was
possible to verify that ASSINCAT is a viable organization and has acted with
effectiveness in the digital inclusion of its user’s actions what actions are necessary to
make the offered service even better and more efficient. Suggested strategies along with
suggested improvements if followed will help guide your management further in
improving your performance and taking advantage of opportunities so that it can
continue to work and allow more people to dig into the digital universe and to transform
their lives economically and socially.
Descrição
Palavras-chave
Inclusão digital, Organizações sociais, Plano de negócio, Políticas públicas, Terceiro setor, Digital inclusion, Social organizations, Business plan, Public policy, Third sector
Citação
RESENDE, A. M. R. Plano de negócio para a Associação Infocentro e Cultura Digital de Catalão-GO. 2016. 165 f. Dissertação (Mestrado profissional em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2016.