Governança em um laticínio da região Sul do Estado de Goiás sob a ótica da economia dos custos de transação (ECT)

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Universidade Federal de Goiás


Milk agribusiness is characterized by a set of complex and dynamic activities that have undergone significant institutional changes. The dissemination of normative instruction n. 62 caused significant changes in the organizational environment of milk products and dairy farmers, by requiring the fulfillment of specific quality criteria and adoption of standardized behaviors. These requirements have led to changes in the governance structure of dairy and rural milk supply units, specifically in the way they carry out the transactions, requiring the approximation of agents and the development of joint strategies to meet IN62 quality criteria. For this purpose, the objective of this research is to characterize the governance structure of a dairy in the southern region of Goiás under the view of the economy of transaction costs. The research was carried out in a case study and qualitative approach, of applied nature of the descriptive type. The data were collected in two models of semi-structured questionnaires being directed to the employees and cattle ranchers of the studied dairy. The data were collected from November 7 to December 23, 2016. Five dairy employees and ten dairy farmers from the beneficiation unit under study participated in this study. This research was sent to the Research Ethics Committee (CEP) of the Federal University of Goiás and approved according to opinion No. 1803354. The analysis and interpretation of the data was based on the Comparative Discrete Structural Analysis that is developed in the analysis of the firm, the typology of the organization's contracts and the economics of transaction costs. The result of the research showed that the changes in the environment caused an increase in transaction costs and the increase in the level of specificity of the active milk. He pointed out that the transactions are carried out on a recurring basis and increased by a high level of uncertainty regarding the limited rationality of the milk farmer. It is concluded that the type of governance structure adopted in the dairy studied is of the hybrid type, and that it can be considered the most efficient. The forms of contracts resulting in the transaction were of the relational type.



Estrutura de governança, Economia dos custos de transação, Leite, Governance structure, Economics of transaction costs, Milk


REZENDE, Maryele Lazara. Governança em um laticínio da região Sul do Estado de Goiás sob a ótica da economia dos custos de transação (ECT). 2017. 103 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2017.