O insourcing na empresa automobilística do estado de Goiás

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Universidade Federal de Goiás


Globalization has meant that organizations are at the center of the uninterrupted changes triggered by both the external and internal environment, which requires them to make decisions faster. For organizations to be agile and make assertive decisions, they need to create new alternatives that include the adoption of strategies that provide competitive advantage, obtain better results and perform better than their competitors. Insourcing, also known as outsourcing, can be one of the alternatives for organizations to cope with changes in the economic environment and remain competitive. The object of this study was an organization of the automotive sector located in the state of Goiás that decided on the strategy of insourcing activities inherent to its production process, as well as technical support activities to the production area. Thus, this research aims to identify and analyze the impacts obtained by the automotive company of the State of Goiás, through the reconsideration of the insourcing of some operational activities. The work presents in its theoretical framework, contents about the concept of Strategy, the Decision to “make” or “buy”, Transaction Cost Theory, Outsourcing and Desterceirization. To achieve the objective of the work was carried out a case study and analysis of documents made available by the organization studied. Through document analysis were prepared spreadsheets demonstrating the quantitative variables related to the production process and the area of production support, before and after insourcing. Given the analysis, we identified variations in the cost and quality of the processes addressed. With the obtained results, it was possible to evaluate that the organization studied here, obtained advantages with the reduction of the operational cost and with the amount of defects in the wheel assembly, both for the wheel / tire assembly / balancing process. In the area of technical support to production, there was a reduction in operating costs and improvement in equipment availability indicators, thus allowing the conclusion that there was feasibility both in terms of cost and in terms of quality of operations.



Estratégia, Decisão, Insourcing, Impactos, Strategy, Decision, Insourcing, Benefits


REIS, E. F. O insourcing na empresa automobilística do estado de Goiás. 2019. 77 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2019.