Coaching e liderança a partir da análise do comportamento: uma análise teórica

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Universidade Federal de Goiás


Coaching is a process of transformation and personal improvement that enables an individual (or team) to develop various skills so that you can quickly reach your goals, whether personal or professional. Despite the great expansion of the coaching process, there are still numerous gaps in scientific studies and Brazilian literature. Given this, it is important to relate this practice with similar and more robust studies in the area of human development, such as Behavior Analysis, which has a much more developed field of basic research, applied and theoretical-philosophical axis, and has produced a series of behavioral change technologies. These areas are related to the main objective of MPGO - Professional Master in Organizational Management - to enable professionals to work in teams, critically and creatively in solving problems of public and private companies in various areas. The general objective of this paper is to analyze the concept of coaching and leadership from the Behavior Analysis, as it will be possible to analyze how interventions can help to empower leaders in organizations. Thus, two studies were performed. The first sought to analyze research on coaching terminology, and for this, we opted for the adoption of the integrative review method, which identified 10 articles appropriate to the selection criteria. It was pointed out that the practice of this process has become of knowledge and interest on the part of organizations and that there is a need for further scientific studies of the practice. In the second study, an investigation of coaching and leadership was conducted in the light of behavior analysis and it was found that there are particularities about behavior analysis used in coaching: how it becomes important to leaders and how it implies positive action when coupled with the development of positive behaviors in professionals and the development of behaviors that favor people in general.



Coaching, Análise de comportamento, Liderança, Intervenção, Behavior analysis, Leadership, Intervention


SANTOS, Lucas Silva dos. Coaching e liderança a partir da análise do comportamento: uma análise teórica. 2019. 43 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2019.