Marketing digital como estratégia competitiva: o uso do portal digital do Banco do Brasil S.A.

Abstract

The content covered in this dissertation, entitled "Digital marketing as a competitive strategy: Digital Portal using the Bank of Brazil SA" it is a descriptive and exploratory study. So describes the evolution of information technology in the banking sector and investigates the Digital Portal, available on the platform of this financial institution, contributes to a better relationship between customers three portfolios "Corporate" and that institution, as well as the advantages conferred on the use of it.