A escolha sob o efeito da história de aprendizagem e o número de atributos: uma comparação
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Data
2020-02-28
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Universidade Federal de Goiás
Resumo
Behavioraleconomicsis a themeconsidered new, addedtopsychologyand its
empiricaldiscoveries, provenbyeconomicsand its theoreticaldevelopments. In addition, it
addressesneuroscienceandotherhumanand social sciencesalsorelatedtothistheme.
Thisresearchwascarried out toproducetwoarticles,
whichhavetheobjectiveofinvestigatingwhether a
choicecaninfluencethenumberofcharactersorthelearninghistory, thatis, thepreviousexperience
in thecontent in question. The objectiveofarticle 1
issystematizingtheknowledgethatinvolvestheeffectsofthedecisionandthechoiceofthe individual
whocangenerate a perceptionofhow a decisioncanbeinfluencedby a reality
thatinvolveshiseconomiclife, in additiontoanalyzinghowtheanalyticalliterature -
behavioralisorganized in the face ofproblemswiththe use oftheinvestmentconceptand its
influenceontheusers' choicebehaviorbasedonselectedarticles, whichbringstheabilityto display
thesevariables. The resultspresented show thatmanyaspectssuggested for
decisionmakingcanbeinfluencedand / ormodifiedaccordingto, for example, theenvironment in
whichthe individual isinserted, impulsivityandthe profile ofthedecisionmaker, humanbeingornot
- human. The purposeofarticle 2
isresearchandverifytheeffectofpreviousexposuresofsituationalcontentand /
orexperimentsonthebehaviorofchoice in theInvestmentMarkets. The resultsshown in
numericalterms, thepreferenceoftheparticipants' choiceisnotinfluencedbythe Experience
withconcepts, buttheseoptions are provided in quantityofinformationcontained in
analternativeway, thatis, thereis a greaterpreferenceofchoice in the sector when:
numberofhisattributes are greater.
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Palavras-chave
Preferência de escolha, Número de atributos, Taxa de retorno, Análise do comportamento, Choice preference, Numberof attributes, Return rate, Behavior analysis
Citação
RABELO, Liliane Guimarães. A escolha sob o efeito da história de aprendizagem e o número de atributos: uma comparação. 2020. 53 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2020.