A escolha sob o efeito da história de aprendizagem e o número de atributos: uma comparação

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Data

2020-02-28

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Universidade Federal de Goiás

Resumo

Behavioraleconomicsis a themeconsidered new, addedtopsychologyand its empiricaldiscoveries, provenbyeconomicsand its theoreticaldevelopments. In addition, it addressesneuroscienceandotherhumanand social sciencesalsorelatedtothistheme. Thisresearchwascarried out toproducetwoarticles, whichhavetheobjectiveofinvestigatingwhether a choicecaninfluencethenumberofcharactersorthelearninghistory, thatis, thepreviousexperience in thecontent in question. The objectiveofarticle 1 issystematizingtheknowledgethatinvolvestheeffectsofthedecisionandthechoiceofthe individual whocangenerate a perceptionofhow a decisioncanbeinfluencedby a reality thatinvolveshiseconomiclife, in additiontoanalyzinghowtheanalyticalliterature - behavioralisorganized in the face ofproblemswiththe use oftheinvestmentconceptand its influenceontheusers' choicebehaviorbasedonselectedarticles, whichbringstheabilityto display thesevariables. The resultspresented show thatmanyaspectssuggested for decisionmakingcanbeinfluencedand / ormodifiedaccordingto, for example, theenvironment in whichthe individual isinserted, impulsivityandthe profile ofthedecisionmaker, humanbeingornot - human. The purposeofarticle 2 isresearchandverifytheeffectofpreviousexposuresofsituationalcontentand / orexperimentsonthebehaviorofchoice in theInvestmentMarkets. The resultsshown in numericalterms, thepreferenceoftheparticipants' choiceisnotinfluencedbythe Experience withconcepts, buttheseoptions are provided in quantityofinformationcontained in analternativeway, thatis, thereis a greaterpreferenceofchoice in the sector when: numberofhisattributes are greater.

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Palavras-chave

Preferência de escolha, Número de atributos, Taxa de retorno, Análise do comportamento, Choice preference, Numberof attributes, Return rate, Behavior analysis

Citação

RABELO, Liliane Guimarães. A escolha sob o efeito da história de aprendizagem e o número de atributos: uma comparação. 2020. 53 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2020.