Análise da influência da formação de alianças estratégicas sobre os processos logísticos da cadeia produtiva automobilística

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Universidade Federal de Goiás


The transformations of the globalized business scenario challenge as organizations, adopt strategies as directed to the competitive differentials of the market. Strategic alliances are a way for organizations to adapt to changes in the economic environment through better market positioning, technological capacity building, cost reduction, access to new resources and investment viability. In this context, the Brazilian automotive sector is an important segment to be studied, due to its great importance is not economic scenario. Since the 1990s, this sector has been constantly evolving and has used cooperation agreements in the quest for competitiveness and greater profits. Industrial decentralization to other states and municipalities is one of the changes that have taken place in recent years. Two different automakers settled in Goiás, in 2015, with a possibility of greater gains and lower investments and logistical issues, identifying a need to adopt an alliance strategy, generating new logistics processes and a new structure of the productive chain in this sector. Thus, this research aims to identify and analyze what changes occurred in the logistics process before the formation of the strategic alliance between automakers in the non-Southeast Goiano auto industry. Non-theoretical concepts are presented on the automotive production chain, business logistic processes, strategic alliances, behavior structure and performance. For the purpose of the work carried out in a case study and an analysis of the documentary from the Value Stream Mapping (VSM) made available by one of the organizations studied. Through documentary analysis, spreadsheets were elaborated demonstrating as quantitative variables related to the logistic process before and after a strategic alliance between organizations. Through the analysis, we identify that as modifications in the logistics process after a merger between as organizations of the automotive sector as variations in the reduction without time, distance and inventory as relevant to reduce logistical costs of supply and freight of the productive chain . On the other hand, it is concluded that the formation of a strategic alliance brought, besides advantages for the logistic process, a reduction of costs and a better operational operation of the automotive production chain.



Estratégia, Fusão, Processos logísticos, Montadoras, Cadeia produtiva, Strategy, Merger, Logistic processes, Assemblers, Productive chain


FERNANDES, Sara da Costa. Análise da influência da formação de alianças estratégicas sobre os processos logísticos da cadeia produtiva automobilística. 2018. 80 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2018.