Comportamento e estímulos verbais: o indivíduo e a gestão do consumo de energia elétrica
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Data
2018-06-25
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Universidade Federal de Goiás
Resumo
On the necessity of IFES to adjust expenses as electricity consumption with increasingly scarce resources, this
dissertation aimed to see whether information presented to users of electrical installations of a IFES might change the
behavior of using artificial air conditioning appliances by checking the defining cultural practices of consumption
patterns to propose alternative management approach. The development of experimental work through two specific
approaches that formed two articles that will be described in this dissertation as chapters. In the first chapter 1 it was
noted specifically if information provided with verbal stimuli, as independent variables, exerted control in electric
energy consumption behavior of populations of three buildings with administrative functions in an IFES. The method
consisted of the application of three arrangements of verbal stimuli, as independent variables, in a randomized setting
"A-B-A-C-A-D-A". The dependent variable to capture changes in the behavior of electricity consumption was the
daily measurement input over 14 weeks of experimentation. The discussion of the results pointed to the insensitivity of
the groups to verbal stimuli presented calling for reflection on the relationship of managerial practices with the
behavior. The second article, described in Chapter 2, complete the research pointing out the contextual boundaries that
defined the characteristics of the surveyed population samples of where were observed aspects that might evoke the
absence of management practices of support for the behavior of electrical energy conservation survey groups. The
method consisted in the application of questionnaires that through an exploratory analysis defined consumer perception
indicators, sustainability, communication and interaction. The application of statistical analysis sets in data substantiate
the discussion of indicators signaling the absence of contingencies that might support, the groups surveyed, reinforce
the behavior for conservation of electrical energy. The research proposed that managerial practices are applied as
contingencies support for effective intervention programming in order to increase the sensitivity of communities the
organizational information that evoke verbal stimuli as the rules for the effective conservation of electrical energy.
Descrição
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Energia elétrica, Práticas culturais, Comportamento organizacional, Metacontingências, Decisão nas universidades, Electrical energy, Cultural practices, Organizational behavior, Metacontingencies, Decision in universities
Citação
SCHAITL, M. Comportamento e estímulos verbais: o indivíduo e a gestão do consumo de energia elétrica. 2018. 80 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2018.