Comportamento e estímulos verbais: o indivíduo e a gestão do consumo de energia elétrica

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Universidade Federal de Goiás


On the necessity of IFES to adjust expenses as electricity consumption with increasingly scarce resources, this dissertation aimed to see whether information presented to users of electrical installations of a IFES might change the behavior of using artificial air conditioning appliances by checking the defining cultural practices of consumption patterns to propose alternative management approach. The development of experimental work through two specific approaches that formed two articles that will be described in this dissertation as chapters. In the first chapter 1 it was noted specifically if information provided with verbal stimuli, as independent variables, exerted control in electric energy consumption behavior of populations of three buildings with administrative functions in an IFES. The method consisted of the application of three arrangements of verbal stimuli, as independent variables, in a randomized setting "A-B-A-C-A-D-A". The dependent variable to capture changes in the behavior of electricity consumption was the daily measurement input over 14 weeks of experimentation. The discussion of the results pointed to the insensitivity of the groups to verbal stimuli presented calling for reflection on the relationship of managerial practices with the behavior. The second article, described in Chapter 2, complete the research pointing out the contextual boundaries that defined the characteristics of the surveyed population samples of where were observed aspects that might evoke the absence of management practices of support for the behavior of electrical energy conservation survey groups. The method consisted in the application of questionnaires that through an exploratory analysis defined consumer perception indicators, sustainability, communication and interaction. The application of statistical analysis sets in data substantiate the discussion of indicators signaling the absence of contingencies that might support, the groups surveyed, reinforce the behavior for conservation of electrical energy. The research proposed that managerial practices are applied as contingencies support for effective intervention programming in order to increase the sensitivity of communities the organizational information that evoke verbal stimuli as the rules for the effective conservation of electrical energy.



Energia elétrica, Práticas culturais, Comportamento organizacional, Metacontingências, Decisão nas universidades, Electrical energy, Cultural practices, Organizational behavior, Metacontingencies, Decision in universities


SCHAITL, M. Comportamento e estímulos verbais: o indivíduo e a gestão do consumo de energia elétrica. 2018. 80 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2018.