Neologismos da moda e consumo: inter-relações entre revistas de moda no Instagram e lojas de vestuário
Carregando...
Data
2021-02-05
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
Lexicon and fashion are essential elements in human life from birth to death. Based on this, this study aims to discuss the confluence between these two subjects, reflecting on how the ephemerality of the clothing field mainly affects their terminologies, given that every six months or less terms are created, resignified and/or adopted to supply updates in the area. Therefore, our specific objectives are: i) to analyze the neologisms present in the captions of the posts of Harper's Bazaar Brasil magazine, one of the most respected fashion magazines in the world, on the social network Instagram from January 1st to June 30th 2019; ii) to investigate whether these neologisms are used in the main clothing stores in the city of Catalão-Goiás; iii) to discuss whether owners and sellers of partner establishments understand that these neological items attract more customers, leading them to consume the goods designate by them. Our methodological path was divided in two moments, the first in which we selected publications and extracted the neologisms based on the assumptions of Corpus Linguistics, and the second, in which we conducted two (2) interviews with owners and applied six (6) questionnaires with clothing store vendors in the city where the research is based. As theoretical support, we can mention several studies, such as: Biderman (2001a; 2001b), Carvalho (1987; 2000), Cabré (1993; 2002), Orsi and Almeida (2019), among others. The central relevance of this study lies in the fact that it questions whether terminological innovations in the field of fashion are related to the consumption of these outfits.
Descrição
Palavras-chave
Léxico, Neologismo, Moda, Consumo, Instagram, Lexicon, Neologism, Fashion., Consumption
Citação
BARBOSA, P. C. O. Neologismos da moda e consumo: inter-relações entre revistas de moda no Instagram e lojas de vestuário. 2021. 250 f. Dissertação (Mestrado em Estudos da Linguagem) - Universidade Federal de Goiás, Catalão, 2021.