2020-04-072022-04-262022-04-262020-02-28RABELO, Liliane Guimarães. A escolha sob o efeito da história de aprendizagem e o número de atributos: uma comparação. 2020. 53 f. Dissertação (Mestrado em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2020.http://repositorio.ufcat.edu.br/tede/handle/tede/10500Behavioraleconomicsis a themeconsidered new, addedtopsychologyand its empiricaldiscoveries, provenbyeconomicsand its theoreticaldevelopments. In addition, it addressesneuroscienceandotherhumanand social sciencesalsorelatedtothistheme. Thisresearchwascarried out toproducetwoarticles, whichhavetheobjectiveofinvestigatingwhether a choicecaninfluencethenumberofcharactersorthelearninghistory, thatis, thepreviousexperience in thecontent in question. The objectiveofarticle 1 issystematizingtheknowledgethatinvolvestheeffectsofthedecisionandthechoiceofthe individual whocangenerate a perceptionofhow a decisioncanbeinfluencedby a reality thatinvolveshiseconomiclife, in additiontoanalyzinghowtheanalyticalliterature - behavioralisorganized in the face ofproblemswiththe use oftheinvestmentconceptand its influenceontheusers' choicebehaviorbasedonselectedarticles, whichbringstheabilityto display thesevariables. The resultspresented show thatmanyaspectssuggested for decisionmakingcanbeinfluencedand / ormodifiedaccordingto, for example, theenvironment in whichthe individual isinserted, impulsivityandthe profile ofthedecisionmaker, humanbeingornot - human. The purposeofarticle 2 isresearchandverifytheeffectofpreviousexposuresofsituationalcontentand / orexperimentsonthebehaviorofchoice in theInvestmentMarkets. The resultsshown in numericalterms, thepreferenceoftheparticipants' choiceisnotinfluencedbythe Experience withconcepts, buttheseoptions are provided in quantityofinformationcontained in analternativeway, thatis, thereis a greaterpreferenceofchoice in the sector when: numberofhisattributes are greater.application/pdfAcesso AbertoPreferência de escolhaNúmero de atributosTaxa de retornoAnálise do comportamentoChoice preferenceNumberof attributesReturn rateBehavior analysisPSICOLOGIA DO TRABALHO E ORGANIZACIONAL::PLANEJAMENTO AMBIENTAL E COMPORTAMENTO HUMANODissertação