2016-08-052022-04-262022-04-262016-06-22SILVA, N. L. da. Marketing digital como estratégia competitiva: o uso do portal digital do Banco do Brasil S.A. 2016. 106 f. Dissertação (Mestrado Profissional em Gestão Organizacional) - Universidade Federal de Goiás, Catalão, 2016.http://repositorio.ufcat.edu.br/tede/handle/tede/5828The content covered in this dissertation, entitled "Digital marketing as a competitive strategy: Digital Portal using the Bank of Brazil SA" it is a descriptive and exploratory study. So describes the evolution of information technology in the banking sector and investigates the Digital Portal, available on the platform of this financial institution, contributes to a better relationship between customers three portfolios "Corporate" and that institution, as well as the advantages conferred on the use of it.application/pdfAcesso AbertoConsumidorEstratégia competitivaMarketing digitalServiços bancáriosPortal digitalConsumerCompetitive satrategyDigital marketingBank servicesDigital portalCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAODissertação